Episode 133: The Do’s and Don’ts of Ethical Chiropractic Marketing

In this episode of the ACA Podcast, host Dr Kim Lie Jom is joined by Ellie Bakker, founder and owner of Splice Marketing, for an insightful conversation on the often daunting “M” word –Marketing. Together, they unpack the do’s and don’ts of marketing for chiropractors, with a strong focus on staying compliant with Ahpra’s Advertising Guidelines. Ellie offers practical tips for those looking to take a DIY approach to their marketing without the expense of hiring an agency. She also reveals how to get the most out of platforms like Google and social media, and explores various marketing channels – from email and SMS to social media. This episode is packed with value, making it a must-listen for both new graduates and experienced practitioners alike.